01 / Establish the baseline
Confirm the business goal, review search and user data, inventory the URLs and document the technical and content starting point.
02 / Agree the roadmap
Prioritize by impact, effort and dependencies. Define the review scope, implementation scope and what is outside the proposal.
03 / Implement and verify
Make controlled updates to existing URLs, review content, test forms and language navigation, and confirm indexability and measurement.
04 / Review and improve
Review completed work, qualified inquiries and relevant visibility. Choose the next backlog based on evidence rather than repeating the same activity list.