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h3{font-size:28px!important;letter-spacing:-.8px!important;margin:23px 0 15px!important}body.elementor-page .workcard p{font-size:13px!important;color:var(--muted)!important}body.elementor-page .workcard:nth-child(2) p{color:#becab5!important}body.elementor-page .workcard .actions{margin-top:24px!important}body.elementor-page .workcard:nth-child(2) a:hover{color:var(--lime)!important}body.elementor-page .footer-services{display:flex!important;gap:12px 24px!important;flex-wrap:wrap!important;border-top:1px solid var(--line)!important;padding:25px 0!important}body.elementor-page .footer-services a{font-size:11px!important;color:var(--muted)!important}body.elementor-page .portfolio-intro{font-size:13px!important;color:var(--muted)!important;max-width:650px!important;margin:0 0 30px!important}body.elementor-page .service-banner{border-left:2px solid var(--olive)!important;padding:12px 18px!important;margin:0 0 25px!important;font-size:12px!important;color:var(--muted)!important}@media(max-width:740px){body.elementor-page .service-dropdown{position:static!important;width:100%!important;padding:10px 0!important;border:0!important;box-shadow:none!important}body.elementor-page .services-menu{width:100%!important}body.elementor-page .services-menu summary{font-size:13px!important;padding:6px 0!important}body.elementor-page .capabilities,body.elementor-page .workgrid{grid-template-columns:1fr!important}body.elementor-page .capability{padding:22px 0!important;grid-template-columns:23px 1fr 17px!important;gap:10px!important}body.elementor-page .capability h3{font-size:19px!important}body.elementor-page .workcard{padding:26px!important}body.elementor-page .workcard h3{font-size:25px!important}body.elementor-page .footer-services{gap:12px 20px!important}body.elementor-page .footer-services a{font-size:10px!important}}body.elementor-page .portrait{display:block!important;width:100%!important;max-width:320px!important;height:240px!important;object-fit:cover!important;object-position:center 28%!important;border-radius:3px!important;margin-top:25px!important}<\/style><a class=\"skip\" href=\"#main\">\u0130\u00e7eri\u011fe ge\u00e7<\/a><div class=\"wrap\"><header class=\"header\"><a class=\"logo\" href=\"\/tr\/\">\u0130SMA\u0130L OKTAY BAL<span>HEALTHCARE \u00b7 TECHNOLOGY \u00b7 GROWTH<\/span><\/a><nav class=\"nav\" id=\"main-nav\" aria-label=\"Ana men\u00fc\"><details class=\"services-menu\"><summary>Hizmetler<\/summary><div class=\"service-dropdown\"><a href=\"\/tr\/hizmetler\/\">T\u00fcm hizmetler ve \u00e7al\u0131\u015fma modelleri \u2197<\/a><a href=\"\/tr\/hizmetler\/seo-ve-geo-stratejisi\/\">SEO ve GEO dan\u0131\u015fmanl\u0131\u011f\u0131<\/a><a href=\"\/tr\/hizmetler\/web-siteleri-dijital-deneyimler\/\">Web siteleri ve dijital deneyimler<\/a><a href=\"\/tr\/hizmetler\/yapay-zeka-sistemleri-otomasyon\/\">AI sistemleri ve otomasyon<\/a><a href=\"\/tr\/hizmetler\/ozel-yazilim-cozumleri\/\">\u00d6zel yaz\u0131l\u0131m \u00e7\u00f6z\u00fcmleri<\/a><a href=\"\/tr\/hizmetler\/buyume-altyapisi\/\">B\u00fcy\u00fcme altyap\u0131s\u0131<\/a><a href=\"\/tr\/hizmetler\/saglik-sektoru-buyume-stratejisi\/\">Sa\u011fl\u0131kta b\u00fcy\u00fcme stratejisi<\/a><\/div><\/details><a href=\"\/tr\/hakkinda\/#selected-work\">\u00c7al\u0131\u015fmalar<\/a><a href=\"\/tr\/deneyim-ve-odaklanma\/\">Kimler i\u00e7in?<\/a><a href=\"\/tr\/makaleler-ve-analizler\/\">Kaynaklar<\/a><a href=\"\/tr\/hakkinda\/\">Hakk\u0131mda<\/a><\/nav><div class=\"right\"><div class=\"langs\" aria-label=\"Language\"><span class=\"active\" aria-current=\"true\">TR<\/span><a href=\"\/\" lang=\"en\">EN<\/a><\/div><a class=\"button\" href=\"\/tr\/strateji-gorusmesi-ayarlayin\/\" data-event=\"consultation_cta_click\">Projenizi konu\u015fal\u0131m <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><button class=\"menu\" aria-controls=\"main-nav\" aria-expanded=\"false\" aria-label=\"Men\u00fcy\u00fc a\u00e7\">\u2630<\/button><\/header><main id=\"main\"><section class=\"hero\"><div><div class=\"eyebrow\"><span class=\"dot\"><\/span>DOKTORLAR \u00b7 KL\u0130N\u0130KLER \u00b7 SA\u011eLIK MARKALARI<\/div><h1>Sa\u011fl\u0131k markan\u0131z i\u00e7in<br>g\u00f6r\u00fcn\u00fcrl\u00fck, teknoloji<br><em>ve b\u00fcy\u00fcme.<\/em><\/h1><p class=\"lead\">Doktorlar ve sa\u011fl\u0131k markalar\u0131 i\u00e7in SEO\/GEO, web siteleri, otomasyon ve \u00f6zel yaz\u0131l\u0131m\u0131 ayn\u0131 hedefte birle\u015ftiriyorum. Stratejiden uygulamaya, ihtiyac\u0131n\u0131za uygun dijital sistemler geli\u015ftiriyorum.<\/p><div class=\"actions\"><a class=\"button\" href=\"\/tr\/strateji-gorusmesi-ayarlayin\/\" data-event=\"consultation_cta_click\">Projenizi konu\u015fal\u0131m <span aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"link\" href=\"#services\">Hizmetleri incele \u2193<\/a><\/div><div class=\"trustline\"><span>2004\u2019ten beri sa\u011fl\u0131k sekt\u00f6r\u00fcnde<\/span><span>\u0130stanbul \u00b7 TR \/ EN<\/span><\/div><\/div><div class=\"blueprint\"><div class=\"eyebrow\"><span>STRATEJ\u0130DEN \u00c7ALI\u015eAN S\u0130STEMLERE<\/span><span>iob.<\/span><\/div><h2>Ayr\u0131 ara\u00e7lar.<br><em>Ortak bir hedef.<\/em><\/h2><div class=\"step\"><b>01<\/b><div><strong>\u0130htiyac\u0131 netle\u015ftirelim<\/strong><small>Strateji \u00b7 inceleme \u00b7 kapsam<\/small><\/div><span>\u2197<\/span><\/div><div class=\"step\"><b>02<\/b><div><strong>Do\u011fru sistemi geli\u015ftirelim<\/strong><small>Web \u00b7 AI \u00b7 yaz\u0131l\u0131m \u00b7 uygulama<\/small><\/div><span>\u2197<\/span><\/div><div class=\"step\"><b>03<\/b><div><strong>Birlikte ilerleyelim<\/strong><small>SEO\/GEO \u00b7 dan\u0131\u015fmanl\u0131k \u00b7 destek<\/small><\/div><span>\u2197<\/span><\/div><p class=\"footnote\">Proje bazl\u0131 \u00e7al\u0131\u015fma veya d\u00fczenli i\u015f ortakl\u0131\u011f\u0131.<\/p><\/div><\/section><div class=\"proof\"><span>DENEY\u0130M\u0130N BULU\u015eTU\u011eU SA\u011eLIK MARKALARI<\/span><div class=\"brands\"><span>\u00c7A\u011eRI ALTUNTA\u015e<\/span><span>SP Rhinoplasty<\/span><span>Preservation Rhinoplasty<\/span><span>UFUK B\u0130LKAY<\/span><\/div><\/div><section class=\"section\" id=\"services\"><div class=\"eyebrow\">01 \/ H\u0130ZMETLER<\/div><div class=\"sectionhead\"><h2>Birlikte \u00e7al\u0131\u015fan uzmanl\u0131klar.<br><em>\u0130htiyac\u0131n\u0131za uygun \u00e7\u00f6z\u00fcmler.<\/em><\/h2><p>Alt\u0131 \u00e7al\u0131\u015fma alan\u0131, ihtiyaca g\u00f6re ayr\u0131 ayr\u0131 veya birlikte. SEO\/GEO deste\u011fi, web projeleri ve teknoloji geli\u015ftirme ayn\u0131 \u00e7at\u0131 alt\u0131nda.<\/p><\/div><div class=\"capabilities\"><a class=\"capability\" href=\"\/tr\/hizmetler\/seo-ve-geo-stratejisi\/\"><span>01<\/span><div><h3>SEO ve GEO dan\u0131\u015fmanl\u0131\u011f\u0131<\/h3><p>Google ve AI destekli ke\u015fif i\u00e7in teknik yap\u0131, i\u00e7erik ve d\u00fczenli geli\u015fim.<\/p><\/div><span class=\"arrow\">\u2197<\/span><\/a><a class=\"capability\" href=\"\/tr\/hizmetler\/web-siteleri-dijital-deneyimler\/\"><span>02<\/span><div><h3>Web siteleri ve dijital deneyimler<\/h3><p>Uzmanl\u0131\u011f\u0131 do\u011fru anlatan, h\u0131zl\u0131 ve \u00e7ok dilli web deneyimleri.<\/p><\/div><span class=\"arrow\">\u2197<\/span><\/a><a class=\"capability\" href=\"\/tr\/hizmetler\/yapay-zeka-sistemleri-otomasyon\/\"><span>03<\/span><div><h3>AI sistemleri ve otomasyon<\/h3><p>Tekrarlanan i\u015fleri azaltan, insan kontrol\u00fcyle \u00e7al\u0131\u015fan i\u015f ak\u0131\u015flar\u0131.<\/p><\/div><span class=\"arrow\">\u2197<\/span><\/a><a class=\"capability\" href=\"\/tr\/hizmetler\/ozel-yazilim-cozumleri\/\"><span>04<\/span><div><h3>\u00d6zel yaz\u0131l\u0131m \u00e7\u00f6z\u00fcmleri<\/h3><p>Haz\u0131r ara\u00e7lar\u0131n kar\u015f\u0131lamad\u0131\u011f\u0131 ihtiya\u00e7lar i\u00e7in web uygulamalar\u0131 ve platformlar.<\/p><\/div><span class=\"arrow\">\u2197<\/span><\/a><a class=\"capability\" href=\"\/tr\/hizmetler\/buyume-altyapisi\/\"><span>05<\/span><div><h3>B\u00fcy\u00fcme altyap\u0131s\u0131<\/h3><p>Trafik, talep, ileti\u015fim ve raporlamay\u0131 birbirine ba\u011flayan sistemler.<\/p><\/div><span class=\"arrow\">\u2197<\/span><\/a><a class=\"capability\" href=\"\/tr\/hizmetler\/saglik-sektoru-buyume-stratejisi\/\"><span>06<\/span><div><h3>Sa\u011fl\u0131kta b\u00fcy\u00fcme stratejisi<\/h3><p>Konumland\u0131rma, \u00f6ncelikler ve uygulamay\u0131 ortak bir yol haritas\u0131nda birle\u015ftirin.<\/p><\/div><span class=\"arrow\">\u2197<\/span><\/a><\/div><\/section><section class=\"feature\"><div><div class=\"eyebrow\">02 \/ \u00c7ALI\u015eMA B\u0130\u00c7\u0130M\u0130<\/div><h2>\u0130htiyac\u0131n\u0131za g\u00f6re<br><em>do\u011fru ba\u015flang\u0131\u00e7.<\/em><\/h2><p>Bir web sitesi veya yaz\u0131l\u0131m projesi ba\u011f\u0131ms\u0131z ba\u015flayabilir. \u00d6ncelikler belirsizse strateji \u00e7al\u0131\u015fmas\u0131; d\u00fczenli geli\u015fim gerekiyorsa ayl\u0131k destek planlar\u0131z.<\/p><a class=\"button light\" href=\"\/tr\/hakkinda\/surec\/\" data-event=\"consultation_cta_click\">\u00c7al\u0131\u015fma s\u00fcrecini incele <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><div><div class=\"tool\"><small>01<\/small><h3>\u0130htiyac\u0131 netle\u015ftirelim<\/h3><p>Strateji \u00b7 inceleme \u00b7 kapsam<\/p><\/div><div class=\"tool\"><small>02<\/small><h3>Do\u011fru sistemi geli\u015ftirelim<\/h3><p>Web \u00b7 AI \u00b7 yaz\u0131l\u0131m \u00b7 uygulama<\/p><\/div><div class=\"tool\"><small>03<\/small><h3>Birlikte ilerleyelim<\/h3><p>SEO\/GEO \u00b7 dan\u0131\u015fmanl\u0131k \u00b7 destek<\/p><\/div><\/div><\/section><section class=\"section\" id=\"selected-work\"><div class=\"eyebrow\">GEL\u0130\u015eT\u0130RD\u0130\u011e\u0130M \u00dcR\u00dcNLER<\/div><div class=\"sectionhead\"><h2>Fikirden<br><em>kullan\u0131lan \u00fcr\u00fcne.<\/em><\/h2><p>\u0130nceleyebilece\u011finiz iki ger\u00e7ek \u00fcr\u00fcn. Yeni projenin kapsam\u0131n\u0131 sizin ihtiyac\u0131n\u0131z belirler.<\/p><\/div><div class=\"workgrid\"><article class=\"workcard\"><div class=\"eyebrow\">AI & GEO<\/div><h3>AI Visibility Score<\/h3><p>Marka kimli\u011fi, i\u00e7erik ve teknik g\u00f6r\u00fcn\u00fcrl\u00fck sinyallerini incelemeye yard\u0131mc\u0131 olan sa\u011fl\u0131k odakl\u0131 ara\u00e7.<\/p><div class=\"actions\"><a class=\"button\" href=\"https:\/\/app.ismailoktaybal.com\/\" data-event=\"tool_click\">\u00dcr\u00fcn\u00fc a\u00e7 <span aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"link\" href=\"\/tr\/saglik-profesyonelleri-icin-yapay-zeka-gorunurluk-puani\/\">Yakla\u015f\u0131m\u0131 incele \u2197<\/a><\/div><\/article><article class=\"workcard\"><div class=\"eyebrow\">LOCAL SEARCH<\/div><h3>Google Maps Visibility Audit<\/h3><p>\u0130\u015fletme profili, yerel bilgiler ve web sitesi etraf\u0131nda dokuz kontrol\u00fc d\u00fczenleyen inceleme arac\u0131.<\/p><div class=\"actions\"><a class=\"button light\" href=\"https:\/\/gbp.ismailoktaybal.com\/\" data-event=\"tool_click\">\u00dcr\u00fcn\u00fc a\u00e7 <span aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"link\" href=\"\/tr\/google-haritalar-gorunurluk-denetimi-yerel-erisiminizi-kisitlayan-nedenleri-kesfedin\/\">Yakla\u015f\u0131m\u0131 incele \u2197<\/a><\/div><\/article><\/div><\/section><section class=\"section\"><div class=\"aboutblock\"><div><div class=\"eyebrow\">04 \/ DANI\u015eMANINIZ VE GEL\u0130\u015eT\u0130RME ORTA\u011eINIZ<\/div><h2 style=\"margin-top:20px\">2004\u2019ten bu yana<br><em>sa\u011fl\u0131k sekt\u00f6r\u00fcn\u00fcn i\u00e7inde.<\/em><\/h2><img loading=\"lazy\" decoding=\"async\" class=\"portrait\" src=\"https:\/\/ismailoktaybal.com\/wp-content\/uploads\/2026\/05\/ismailoktaybal.jpg\" alt=\"\u0130smail Oktay Bal\" width=\"843\" height=\"1264\" loading=\"lazy\"><\/div><div><p>Ben \u0130smail Oktay Bal. \u0130stanbul merkezli \u00e7al\u0131\u015f\u0131yor; sa\u011fl\u0131k sekt\u00f6r\u00fc deneyimini arama stratejisi, \u00fcr\u00fcn d\u00fc\u015f\u00fcncesi ve teknik uygulamayla birle\u015ftiriyorum.<\/p><p>Doktor ve klinik web sitelerinden t\u0131p e\u011fitimi platformlar\u0131na, AI ara\u00e7lar\u0131ndan \u00f6zel yaz\u0131l\u0131ma kadar; \u00f6nce i\u015fin ihtiyac\u0131n\u0131, sonra \u00e7\u00f6z\u00fcm\u00fc ele al\u0131r\u0131m.<\/p><a class=\"link\" href=\"\/tr\/hakkinda\/\">Deneyimimi incele \u2197<\/a><\/div><\/div><\/section><section class=\"section\" style=\"padding-top:0\"><div class=\"eyebrow\">05 \/ BA\u015eLAMADAN \u00d6NCE<\/div><h2 style=\"margin:20px 0 28px\">Kapsam\u0131 birlikte<br><em>netle\u015ftirelim.<\/em><\/h2><details><summary>Ayl\u0131k SEO almadan web sitesi yapt\u0131rabilir miyim?<\/summary><p>Evet. Web sitesi ve yaz\u0131l\u0131m projeleri ba\u011f\u0131ms\u0131z kapsamland\u0131r\u0131labilir. Devam dan\u0131\u015fmanl\u0131\u011f\u0131 veya SEO\/GEO deste\u011fi ayr\u0131 bir karard\u0131r.<\/p><\/details><details><summary>Hangi hizmetle ba\u015flamal\u0131y\u0131m?<\/summary><p>\u00d6nce \u00e7\u00f6zmek istedi\u011finiz i\u015f sorununa bakal\u0131m. Neden net de\u011filse, kapsam\u0131 belirli inceleme veya strateji \u00e7al\u0131\u015fmas\u0131 do\u011fru uygulamay\u0131 se\u00e7meye yard\u0131mc\u0131 olabilir.<\/p><\/details><details><summary>Ayl\u0131k destek neleri kapsar?<\/summary><p>Kararla\u015ft\u0131r\u0131lm\u0131\u015f iyile\u015ftirme listesi, i\u00e7erik ve teknik \u00e7al\u0131\u015fma, izleme ve d\u00fczenli de\u011ferlendirme. SEO\/GEO bir devam modelidir; dan\u0131\u015fmanl\u0131k veya bak\u0131m ihtiyac\u0131 ayr\u0131ca kapsamland\u0131r\u0131l\u0131r.<\/p><\/details><details><summary>Mevcut ekibimle \u00e7al\u0131\u015fabilir misiniz?<\/summary><p>Evet. Sorumluluklar i\u00e7 ekibiniz veya mevcut \u00e7\u00f6z\u00fcm ortaklar\u0131n\u0131zla payla\u015f\u0131labilir. 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