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17px!important;gap:10px!important}body.elementor-page .capability h3{font-size:19px!important}body.elementor-page .workcard{padding:26px!important}body.elementor-page .workcard h3{font-size:25px!important}body.elementor-page .footer-services{gap:12px 20px!important}body.elementor-page .footer-services a{font-size:10px!important}}body.elementor-page .portrait{display:block!important;width:100%!important;max-width:320px!important;height:240px!important;object-fit:cover!important;object-position:center 28%!important;border-radius:3px!important;margin-top:25px!important}<\/style><a class=\"skip\" href=\"#main\">\u0130\u00e7eri\u011fe ge\u00e7<\/a><div class=\"wrap\"><header class=\"header\"><a class=\"logo\" href=\"\/tr\/\">\u0130SMA\u0130L OKTAY BAL<span>HEALTHCARE \u00b7 TECHNOLOGY \u00b7 GROWTH<\/span><\/a><nav class=\"nav\" id=\"main-nav\" aria-label=\"Ana men\u00fc\"><details class=\"services-menu\"><summary>Hizmetler<\/summary><div class=\"service-dropdown\"><a href=\"\/tr\/hizmetler\/\">T\u00fcm hizmetler ve \u00e7al\u0131\u015fma modelleri \u2197<\/a><a href=\"\/tr\/hizmetler\/seo-ve-geo-stratejisi\/\">SEO ve GEO dan\u0131\u015fmanl\u0131\u011f\u0131<\/a><a href=\"\/tr\/hizmetler\/web-siteleri-dijital-deneyimler\/\">Web siteleri ve dijital deneyimler<\/a><a href=\"\/tr\/hizmetler\/yapay-zeka-sistemleri-otomasyon\/\">AI sistemleri ve otomasyon<\/a><a href=\"\/tr\/hizmetler\/ozel-yazilim-cozumleri\/\">\u00d6zel yaz\u0131l\u0131m \u00e7\u00f6z\u00fcmleri<\/a><a href=\"\/tr\/hizmetler\/buyume-altyapisi\/\">B\u00fcy\u00fcme altyap\u0131s\u0131<\/a><a href=\"\/tr\/hizmetler\/saglik-sektoru-buyume-stratejisi\/\">Sa\u011fl\u0131kta b\u00fcy\u00fcme stratejisi<\/a><\/div><\/details><a href=\"\/tr\/hakkinda\/#selected-work\">\u00c7al\u0131\u015fmalar<\/a><a href=\"\/tr\/deneyim-ve-odaklanma\/\">Kimler i\u00e7in?<\/a><a href=\"\/tr\/makaleler-ve-analizler\/\">Kaynaklar<\/a><a href=\"\/tr\/hakkinda\/\">Hakk\u0131mda<\/a><\/nav><div class=\"right\"><div class=\"langs\" aria-label=\"Language\"><span class=\"active\" aria-current=\"true\">TR<\/span><a href=\"\/about\/process\/\" lang=\"en\">EN<\/a><\/div><a class=\"button\" href=\"\/tr\/strateji-gorusmesi-ayarlayin\/\" data-event=\"consultation_cta_click\">Projenizi konu\u015fal\u0131m <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><button class=\"menu\" aria-controls=\"main-nav\" aria-expanded=\"false\" aria-label=\"Men\u00fcy\u00fc a\u00e7\">\u2630<\/button><\/header><main id=\"main\"><div class=\"crumb\"><a href=\"\/tr\/\">Ana sayfa<\/a> \/ Mevcut durumdan d\u00fczenli iyile\u015ftirmeye<\/div><section class=\"pagehero\"><div class=\"eyebrow\"><span class=\"dot\"><\/span> HEALTHCARE \/ SEO \/ GEO<\/div><h1>Mevcut durumdan d\u00fczenli iyile\u015ftirmeye<\/h1><p class=\"lead\">Kararlar\u0131, teslimleri ve her i\u015fin sorumlusunu ba\u015ftan tan\u0131mlayan bir \u00e7al\u0131\u015fma d\u00fczeni.<\/p><\/section><div class=\"bodygrid\"><article class=\"copy\"><section><h2>01 \/ Mevcut durumu belirle<\/h2><p>\u0130\u015f hedefini netle\u015ftirir, arama ve kullan\u0131c\u0131 verilerini inceler, URL envanterini \u00e7\u0131kar\u0131r ve teknik\/i\u00e7erik ba\u015flang\u0131\u00e7 durumunu kaydederim.<\/p><\/section><section><h2>02 \/ Yol haritas\u0131nda anla\u015f<\/h2><p>Etki, efor ve ba\u011f\u0131ml\u0131l\u0131klara g\u00f6re \u00f6ncelik belirlerim. \u0130nceleme, uygulama ve teklif d\u0131\u015f\u0131 i\u015fler ayr\u0131 tan\u0131mlan\u0131r.<\/p><\/section><section><h2>03 \/ Uygula ve do\u011frula<\/h2><p>Mevcut adreslerde kontroll\u00fc g\u00fcncellemeler yap\u0131l\u0131r. \u0130\u00e7erikler, formlar, dil ge\u00e7i\u015fleri, indekslenebilirlik ve \u00f6l\u00e7\u00fcmleme kontrol edilir.<\/p><\/section><section><h2>04 \/ De\u011ferlendir ve geli\u015ftir<\/h2><p>Tamamlanan i\u015fler, nitelikli talepler ve ilgili g\u00f6r\u00fcn\u00fcrl\u00fck birlikte de\u011ferlendirilir. Sonraki i\u015fler tekrar eden faaliyet listeleriyle de\u011fil, kan\u0131tla se\u00e7ilir.<\/p><\/section><div class=\"related\"><a href=\"\/tr\/hizmetler\/seo-ve-geo-stratejisi\/\">SEO ve GEO dan\u0131\u015fmanl\u0131\u011f\u0131 \u2197<\/a><a href=\"\/tr\/s-s-s\/\">S\u0131k sorulan sorular \u2197<\/a><a href=\"\/tr\/deneyim-ve-odaklanma\/\">Kimler i\u00e7in \u00e7al\u0131\u015f\u0131yorum? \u2197<\/a><a href=\"\/tr\/makaleler-kilavuzlar-ve-gorunurluk-cerceveleri\/\">T\u00fcm kaynaklar \u2197<\/a><\/div><\/article><aside class=\"sidebar\"><div class=\"eyebrow\">SEO \/ GEO<\/div><h3>\u00d6nceli\u011finizi netle\u015ftirelim.<\/h3><p>Projenizi, web sitenizi ve \u00e7\u00f6zmek istedi\u011finiz sorunu payla\u015f\u0131n.<\/p><a class=\"button\" href=\"\/tr\/strateji-gorusmesi-ayarlayin\/\" data-event=\"consultation_cta_click\">G\u00f6r\u00fc\u015fme iste <span aria-hidden=\"true\">\u2197<\/span><\/a><\/aside><\/div><section class=\"cta\"><div class=\"eyebrow\">B\u0130R SONRAK\u0130 ADIM<\/div><h2>Bir sonraki projenizi<br><em>birlikte netle\u015ftirelim.<\/em><\/h2><p>\u0130ster g\u00f6r\u00fcn\u00fcrl\u00fck, ister web sitesi, otomasyon veya \u00f6zel yaz\u0131l\u0131m. \u00d6nce ihtiyac\u0131 anlayal\u0131m.<\/p><a class=\"button\" href=\"\/tr\/strateji-gorusmesi-ayarlayin\/\" data-event=\"consultation_cta_click\">Projenizi konu\u015fal\u0131m <span aria-hidden=\"true\">\u2197<\/span><\/a><\/section><\/main><div class=\"footer-services\" aria-label=\"Hizmetler\"><a href=\"\/tr\/hizmetler\/seo-ve-geo-stratejisi\/\">SEO ve GEO dan\u0131\u015fmanl\u0131\u011f\u0131<\/a><a href=\"\/tr\/hizmetler\/web-siteleri-dijital-deneyimler\/\">Web siteleri ve dijital deneyimler<\/a><a href=\"\/tr\/hizmetler\/yapay-zeka-sistemleri-otomasyon\/\">AI sistemleri ve otomasyon<\/a><a href=\"\/tr\/hizmetler\/ozel-yazilim-cozumleri\/\">\u00d6zel yaz\u0131l\u0131m \u00e7\u00f6z\u00fcmleri<\/a><a href=\"\/tr\/hizmetler\/buyume-altyapisi\/\">B\u00fcy\u00fcme altyap\u0131s\u0131<\/a><a href=\"\/tr\/hizmetler\/saglik-sektoru-buyume-stratejisi\/\">Sa\u011fl\u0131kta b\u00fcy\u00fcme stratejisi<\/a><\/div><footer><span>\u00a9 2026 \u0130smail Oktay Bal \u00b7 \u0130stanbul<\/span><div class=\"links\"><a href=\"\/tr\/iletisim\/\">\u0130leti\u015fim<\/a><a href=\"\/tr\/gizlilik-politikasi\/\">Gizlilik<\/a><a href=\"\/tr\/cerez-politikasi\/\">\u00c7erezler<\/a><a href=\"\/tr\/kullanim-kosullari\/\">Ko\u015fullar<\/a><a href=\"\/tr\/kvkk-aydinlatma-metni\/\">KVKK<\/a><a href=\"\/tr\/ismail-oktay-bal-dogrulanmis-uzman-ve-hizmet-bilgileri\/\">Resmi bilgiler<\/a><\/div><span>Sa\u011fl\u0131k teknolojileri ve dijital b\u00fcy\u00fcme<\/span><\/footer><\/div><script>const menu=document.querySelector('.menu');if(menu)menu.addEventListener('click',()=>{let on=menu.getAttribute('aria-expanded')!=='true';menu.setAttribute('aria-expanded',String(on));document.querySelector('.nav').classList.toggle('open',on)});function track(name,detail={}){window.dataLayer=window.dataLayer||[];window.dataLayer.push({event:name,...detail});}document.querySelectorAll('[data-event]').forEach(a=>a.addEventListener('click',()=>track(a.dataset.event,{page_path:location.pathname,site_language:document.documentElement.lang})));document.querySelectorAll('form[data-preview]').forEach(f=>f.addEventListener('submit',e=>{e.preventDefault();if(!f.reportValidity())return;let d=new FormData(f),tr=document.documentElement.lang==='tr',subject=(tr?'SEO\/GEO dan\u0131\u015fmanl\u0131k talebi':'SEO\/GEO consulting inquiry'),body=[(tr?'Ad: ':'Name: ')+d.get('name'),(tr?'E-posta: ':'Email: ')+d.get('email'),(tr?'Web sitesi: ':'Website: ')+d.get('website'),(tr?'\u0130htiya\u00e7: ':'Interest: ')+d.get('interest'),(tr?'Hedef: ':'Goal: ')+d.get('goal')].join('\\n');let a=f.querySelector('[data-draft]');a.href='mailto:hi@ismailoktaybal.com?subject='+encodeURIComponent(subject)+'&body='+encodeURIComponent(body);a.hidden=false;f.querySelector('[role=status]').textContent=tr?'Talep metni haz\u0131r. 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